Kern EDC’s regional branding and marketing success was recognized on September 19 by the international economic development community when our 2017 Kern County Market Overview & Member Directory garnered an Excellence in Economic Development Award. The marketing piece received the Silver award in the promotional category of Magazine. Richard Chapman accepted the award at the International Economic Development Council’s (IEDC) annual conference in Toronto, Ontario, Canada.
IEDC’s recognition of Kern EDC’s regional branding and marketing efforts is the crowning achievement in the industry. It’s an extraordinary honor to receive this prestigious award.
-Richard Chapman, Kern EDC President & CEO
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to the Kern Economic Development Corporation. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.” – Michael Langley, FM, CEO of GREATER MSP, Minneapolis–St. Paul, MN, and 2017 IEDC Board Chair
Kern Economic Development Corporation (Kern EDC) was established in 1988 as a public private partnership to serve as the leading organization in Kern County for job creation and economic
development activities. The Kern County Market Overview and Member Directory was created to better promote the community, and encourage site selectors as well as relocation prospects to reexamine Kern County, CA as a place to do business. Extensive data and information is incorporated into this annual publication to enhance Kern County’s professional image as a good place to do business; to communicate clearly and distinctly a vital profile of the region and its economic impact; and to serve as a positive reminder that Kern County offers an exceptional quality of life that deserves a closer look from our community and outside businesses alike.
The Kern County Market Overview magazine is a key tool in Kern EDC’s marketing strategy as the team works to make Kern County a top business competitor in California and around the nation. Kern EDC developed this promotion over the course of the year with the help of The Marcom Group, a local professional graphic design team.
“The awards process is a thorough, non-biased and multi-layered process. These are extraordinary accomplishments for all winners, and an overall great effort by all participants. We look forward to next year’s awards competition,” Langley said.